BabyCentre
UK editor
BabyCentre is one of the world’s biggest pregnancy and parenting brands. I managed a team of five in-house editors, medical researchers and freelance writers to produce award-winning health and wellbeing content for the UK, Australia and Canada. This included creating and updating key health and lifestyle content, identifying latest health and parenting trends and ensuring content was medically accurate, evidence-based and true to the BabyCentre tone of voice. It also included brainstorming and creating branded content for selected partners such as Clarks Shoes, Johnson’s Baby and Calpol, scripting animated videos and contributing to parenting podcasts.
AOL and Yahoo!
Freelance homepage editor
I sourced and edited breaking news, lifestyle, health, parenting, sports and celebrity news stories for the UK’s leading portal homepages. This included writing compelling and engaging headlines and promos as well as being responsible for the social media platforms on which they were shared.
Sky
CMS migration editor
I worked on a content optimisation and migration project to a new Open Source CMS. I showcased user journeys to content, legal and marketing stakeholders, and ensured high quality editorial consistency across key Sky brands.
Channel 5
Managing editor
I produced content across the broadcaster’s portfolio of entertainment verticals. I was responsible for all editorial output, from web exclusive video supporting key programmes to soap news feeds. I defined and implemented social media strategy across key shows and contributed to start-up meetings on new ad-funded Channel 5 shows, liaising with digital agencies, commissioning editors, series producers and advertising agencies.
Tiscali
B2B website manager
I coordinated the design, launch and management of a new site to support Tiscali Business Broadband; working with key stakeholders, sourcing and editing content, optimising for search and running user experience testing.
ITV
Duty Editor
I was part of the team who launched ITV’s innovative new web site and video platform, channel-by-channel on a rolling weekly basis. I worked with information architects, designers and CMS developers to ensure integrity of site design, usability and navigational structure. I delivered SEO strategies, tracked KPIs on site performance and video uptake, and trained new users across the content team, acting as CMS support contact for external ITV editorial staff on flagship daytime show, This Morning.
AlertMe
Website manager
I launched and managed a new website for a consumer-facing Smart Meter product. I led two redesigns of the website during my tenure, managing third party design and technical team relationships and scheduling staggered release of site updates.
On a day-to-day basis I managed the social media platforms as well as content creation including blogs, interviews and industry-related thought pieces.